Where the money leaves
Every point between first contact and a signed customer where someone stops following up, with the dollar value attached to each one.
Revenue Review · Two weeks · Your own numbers
Somebody called you last month. Nobody called them back.
Inquiries nobody answered. Quotes nobody chased. Buyers who asked once and never heard from you again. In two weeks we put a dollar figure on it — your books, not industry averages — and tell you what to fix first.
Or call +1 (202) 600-6027 — a person answers.
You have probably seen all three of these this month.
01
Somebody filled in your form on Saturday. Nobody opened it until Monday.
02
You sent the quote. They went quiet. Nobody called to ask why.
03
A customer from two years ago would buy again tomorrow. Nobody has asked them.
None of these is a marketing problem. Every one of them happens after the customer has already raised their hand — which is why buying more leads does not fix any of them.
The arithmetic
Here it is with ordinary numbers. Yours will be different.
- Inquiries a month
- 40
- A year of them
- 480
- Never followed up — 30%
- 144
- You would have closed 25% of those
- 36
- At an average of $6,000
- $216,000
Leaving the business every year
$216,000
Every number above is an assumption we chose, not a measurement, and it is here so you can see the shape of the calculation. Put your own four numbers in and the figure follows.
What you get
Nine documents. These three carry the decision.
What to fix first
Your operation scored across six dimensions, so the order of work is argued from evidence rather than from whoever shouted loudest in the last meeting.
A 90-day plan you can run without us
Sequenced, costed, and usable by someone who never hires us. That is the product — not a proposal with a deck attached.
Why you can check this yourself
We ran the diagnosis on ourselves first. The result was uncomfortable.
We put our own outbound calling through the same six dimensions we sell. Almost every call ended without a conversation, and the failure was not the pitch — it was everything around it. We publish that because a firm that will not measure itself has no business measuring you.
Every figure on this site is one of four things: a number you typed, a cited third-party statistic with a live link, a measurement we took on ourselves with the method stated, or an assumption we labeled as an assumption. There is no fifth kind.
How we get to the numberWhat it costs
The fee is printed under the leak. Compare them yourself.
The worked example above — our assumptions, not your figures
$216,000
What The Revenue Review costs
$4,500
Fixed fee, not hourly. $2,250 to begin, the balance when you get the report.
The report is yours outright — take it to your own team, another firm, or us.
Some firms will audit you free. A free audit is a sales call with a document attached — its job is to sell you the build. Ours is a paid report because the plan has to be usable by someone who never hires us.
What the review coversWho you would be talking to
Small on purpose. The person who diagnoses is the person who delivers.
- 10+
- Years in strategic consulting and business-process automation.
- Fortune 500
- Where our product managers, analysts and engineers ran revenue operations before this.
- 1
- Person who both diagnoses your business and delivers the work — not a partner who sells it and an analyst you never meet.
The people behind the method ran revenue operations inside a Fortune 500 US financial institution. At that size, an inquiry nobody follows up is not an annoyance — it is a reportable number.
At a large firm a partner sells the work and an analyst does it. Here there is no gap between those two people. You will know who is on your account because you will have spoken to them before you paid anything.
Prefer to start out loud? +1 (202) 600-6027 — a person answers.
Who is actually on the team →The next step
Tell us what is not getting followed up. We will tell you if we can help.
A 20-minute conversation, your numbers, no deck. If the answer is that you do not need us, we say that on the call.